AL-Tru 2025
A Celebration of Nonprofit Professionals
Celebrating and reinvigorating the compassionate individuals who drive change in Atlanta
February 26, 2025
8 AM - 12 PM
Buckhead Church
Presenting Sponsors
Event Sponsors
Speakers
Trey McKnight, Host and Emcee
Executive Coach, Novus Global
Trey McKnight is an executive coach at Novus Global with a passion for inspiring leaders to move toward what matters. He is also a non-profit executive leader, speaker, and emcee working with highly influential organizations across the country.
After graduating with a journalism degree from the University of Georgia, his early career in firefighting gave him a foundational love for the disciplined pursuit of leadership, teamwork, fitness, and health. He enjoys maintaining a lifestyle of exploring capability beyond perceived limits and has carried his learnings through more than a decade of organizational and team leadership.
Trey and his wife Jamie Brooke live in the northern suburbs of Atlanta with their three children, Mason, Rowen, and Holly.
Shane Jackson, Keynote Speaker
President, Jackson Healthcare
Shane Jackson is president of Jackson Healthcare, the parent company of more than 20 healthcare workforce businesses that serve over 10 million patients a year. Championing its mission of improving the delivery of patient care and the lives of everyone it touches, he has led the organization through growth that has landed it on the Forbes list of America’s Top Private Companies; placement on the Fortune 100 Best Companies to Work For and Best Workplaces in Health Care lists; a spot on the PEOPLE Companies that Care list; and nearly a decade of Great Place to Work certification.
Shane is the author of two books – This Is the Thing: About Life, Joy, and Owning Your Purpose, an Amazon best seller – and Fostering Culture: A Leader’s Guide to Purposefully Shaping Culture. He also has written about leadership and workplace culture for Fast Company and Forbes, and shares insights on his own channel, ShaneJackson.com.
In addition to the company he leads, Shane champions Jackson Healthcare’s LoveLifts community impact platform that partners with more than 450 nonprofit organizations annually to make a positive impact in local and global communities. He also serves on several boards and is vice chair of the leader-led goBeyondProfit business initiative.
Nonprofits
Those who dedicate their careers to making a difference deserve to be celebrated and supported. As part of this free inaugural event, each nonprofit organization is invited to send two representatives—an executive director and one selected employee—so that together, you can experience this unforgettable celebration.
What You Can Expect:
1. Inspirational Keynote Speakers that reignite your passion for the mission-driven work you do.2. Gifts of Gratitude to show our appreciation for your hard work that drives Atlanta’s nonprofit community.3. A Celebration of Impact to recognize the collective strength of the nonprofit sector. You’ll connect with peers, exchange ideas, and celebrate the successes that make our community stronger.Applications are open! Apply today:
Sponsorship Opportunities
Event Sponsor
Amplify your company’s impact by supporting a wide range of nonprofits – all in one powerful event.
View Sponsorship levels and benefits here.
Celebration Community Village Sponsor
As part of our Celebration Village, your role isn’t to sell—it’s to serve. Your company will host an interactive space designed to uplift and appreciate attendees, offering them a moment of rest, joy, or inspiration. You’ll have the opportunity to create meaningful moments for nonprofit professionals—whether it’s through a hot chocolate bar, relaxing chair massages, or another unique and intentional experience… this is your chance to get creative!!
Secure your spot today with a $50 donation!
In-Kind Donations
We aim to shower these selfless individuals with gifts to remind them they are seen, valued, and supported. We invite businesses like yours—restaurants, spas, hairstylists, etc.—to join us in this mission by providing in-kind donations, such as gift cards or exclusive discounts. Together, let’s make this an unforgettable celebration!
Secure your spot today!
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